Not Your Mother’s Haircare is launching a color care collection this spring with:

Love for Hue Color Care Shampoo – MSRP $7 (8 fl.oz.)

Love for Hue Color Care Conditioner – MSRP $7 (8 fl.oz.)

Love for Hue Color Care UV Protectant – MSRP $8 (6 fl.oz.)

Formulated specifically for color treated hair, the Love for Hue™ collection is sulfate, silicone, paraben, dye and gluten free. The shampoo and conditioner feature sunflower seed extract to help improve color wash-fastness of dyed hair as well as pomegranate extracts to protect color, prolonging intensity and radiance.

The leave-in conditioning UV protectant spray is infused with Chromaveil™* to prevent hair color fading and protect hair fiber from damage due to sun exposure.

Find the full collection at ULTA Beauty and starting March 1, 2016 or

*Chromaveil™ is a trademark of the Croda Group of Companies. The Chromaveil™ ingredient has been clinically tested to protect hair fiber integrity and prevent hair color fading from sun exposure.

The study is available per request.