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Our Story

Not Your Mother’s Mission Statement

At Not Your Mother’s our mission is to create the highest quality, salon comparable haircare items at the most affordable prices. We strive to create products made just for you – products that will help you achieve the modern, stylish looks you crave – and provide outstanding customer service so you have the most relevant answers to your beauty needs.

At Not Your Mother’s we want you to make it a rule: have a happy hair day!



Not Your Mother’s is a proud corporate sponsor of the Young Survival Coalition. To learn more, please click the logo below.

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Yes, all NYM products are gluten-free.
There are no animal ingredients or animal byproducts in NYM products except: Knotty to Nice Conditioning Detangler, Way to Grow Leave-In Conditioner and Double Take Dry Finish Texture Spray. These products contain keratin protein extracts – a hydrolyzed ingredient that can be found in countless other beauty products industry wide. The keratin used in our haircare products comes from sheep’s wool, after they get a shearing. No animals are harmed for or in the production of our items.
Yes! Click on THE BUZZ page for for more information; and don’t forget to check out Facebook & Twitter for contests exclusive to our fans and followers!!

We know it is important to our customers that their favorite NYM products are not tested on animals. It is important to us, too. We are happy to tell you NYM products are NOT tested on animals – only by our human staff.
Not Your Mother’s products are proudly made in the U.S.A.
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We do not regularly offer coupons for retail purchase or free samples because our products are salon quality at value pricing and are already priced well below that of our competitors. However, please follow our social media for limited time coupons, giveaways, contests and other NYM promotions @nymbrands !
NYM products are currently available outside the U.S. in: Australia through; Canada through; Chile through The Republic of Beauty; Mexico through Walmart;Also we’re in Iceland, Ireland, South Korea, New Zealand, Brazil. There are more exciting announcements planned, so please check back with us periodically for updates.