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Not Your Mother's is a state of mind, bold, different and always evolving. We celebrate all of our differences and create high quality, salon inspired, clean haircare products for all generations.

Best Sellers

The best of the best

Explore Collection

Beach Babe

Dry Shampoo

Texturizing

$6.99

Plump for Joy

Dry Shampoo

Body Building

$6.99

Blonde Moment

Purple Shampoo

Toning

$8.99

Clean Freak

Original Dry Shampoo

Refreshing

$6.99

Curl Talk

Defining Cream

Frizz Control

$8.99

Blonde Moment

Purple Conditioner

Hydrating

$8.99

All Eyes On Me

10-in-1 Hair Perfector

Detangling Leave-in

$7.49

Beach Babe

Sea Salt Spray

Texturizing

$6.99

Clean Freak

Unscented Dry Shampoo

Refreshing

$6.99

Curl Talk

Sculpting Gel

Flexible Hold

$8.99

Curl Talk

Activating Mousse

Soft-touchable Hold

$8.99

Way To Grow

Leave-In Conditioner

Long & Strong

$8.49

Featuring...

Clean Freak

feels clean as freshly washed

Smooth Moves

get the glass hair look

Blonde Moment

maintain your blonde

Triple Threat Brunette

maintain your brunette

Way to Grow

strong is the new healthy

Naturals

Made with good vibes only

Curl Talk

a curl defining moment

Clean Freak

feels clean as freshly washed

Smooth Moves

get the glass hair look

Blonde Moment

maintain your blonde

Triple Threat Brunette

maintain your brunette

Way to Grow

strong is the new healthy

Naturals

Made with good vibes only

Curl Talk

a curl defining moment

HELLO, HAIR NEEDS

better hair days start here

HOT OFF THE PRESS

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”

"You don’t have to spend major dough to keep your color looking fresh and cool"

“Not Your Mother’s strives to create salon-quality products — without the salon price tag”

AT LENGTH

All the hair care tips and tricks.

7 Things You Need to Know About Heat Protectant

Heat protectant for hair can help protect your beautiful styles! Read on to learn why

What is hair porosity and why does it matter?

Everything you need to know about hair porosity and how to find the right products for your hair porosity

6 Spring Hair Trends You'll Want to Try

From chic bobs to big, bouncy blowouts, here are 6 of spring's most popular styles from a hairstylist.

The Benefits of Rice Water in Your Hair Care Routine

Want to know why rice water went viral? Read on for all the benefits!

Curly Hair 101: Identifying and Styling Different Curl Patterns

New to caring for your curls? Look no further for an expert's tips and tricks!

Mix it Up: How to Choose the Right Shampoo and Conditioner for Your Hair Type

Ever wonder which shampoo and conditioner duo is right for you? One of our experts has a few tips on...

5 Steps to Achieving Glass Hair at Home

Get salon-smooth hair at home with this easy DIY glass hair tutorial

Lamellar Water is the Hair Treatment You Need Right Now

The how-to on instantly shiny, glossy hair using lamellar water technology

No Stress Styling Tips and Other Quick Hair Hacks

We gathered some fun and easy hair hacks from our very own team members to speed up your hair care...

Date Night Hair Ideas (Even If You Aren’t Going Out)

Need a little date night hair inspiration? Look no further! Try these easy, affordable hacks for the perfect romantic style.

You're Already a Queen Bee! Now Try Honey in Your Hair Care

Honey is a modern-day must have for moisturizing dry hair and improving the look of damaged hair

Beautiful Bangs Every Single Time

More bangs for your buck: Style a perfect fringe without spending a fortune with these tips on how to care...

Protect your hair and scalp from winter weather (hint: deep conditioning is your friend!)

Cold weather getting you down? Try these winter haircare tips to pamper your hair!

The Real Deal on Leave In Conditioners

What is a leave in conditioner actually designed to do? Let's find out from our in-house chemist, Madison Keene.

Blue Shampoo: A Brunette’s Best Friend

What does blue shampoo do? Here's everything you need to know from our in-house Chemist, Madison.

How to Use Sea Salt Sprays for Beautiful, Beachy waves

Wave hello to beachy hair. Even though you may not be able to spend every day in the sand and...

Everything You Need to Know About Dry Shampoo

What is dry shampoo and how does it work? Madison Keene, NYM In-House Chemist explains everything you need to know.

The scoop on purple shampoo. What it is, how it works and why you need it.

What does purple shampoo do? Here's the rundown from our in-house Chemist and resident blonde, Madison.

How to Manage Your Oily Hair. Spoiler Alert: Believe it Or Not, Oily Hair is a Good Thing!

While there are worse things in life than having a bad hair day, right now we can’t think of them....

Don’ts for Your ‘Do: How to Protect Your Gorgeous Hair

Nearly anything goes for hair these days—sleek locks, wild curls, artistic color—it’s all in play

@notyourmothers

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FREE LAMELLAR WATER RINSE!

Shop By:

Best Sellers

Featuring...

HELLO, HAIR NEEDS

HOT OFF THE PRESS

AT LENGTH

All the hair care tips and tricks.

@notyourmothers