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Treat Yourself to Frizz Free Hair

Introducing The Smooth Moves Collection

Explore Smooth Moves Now

Shop By:

  • Curl Talk collection Curl Talk collection
  • Blonde Moment collection Blonde Moment collection
  • Triple Threat Brunette collection Triple Threat Brunette collection
  • Clean Freak collection Clean Freak collection
  • Smooth Moves collection Smooth Moves collection
  • Beach Babe collection Beach Babe collection
  • NYM Naturals collection NYM Naturals collection
  • Way To Grow collection Way To Grow collection
  • Plump For Joy collection Plump For Joy collection

Not Your Mother's is a state of mind, bold, different and always evolving. We celebrate all of our differences and create high quality, salon inspired, clean haircare products for all generations.

Best Sellers

The best of the best
Explore Collection
7.0 fl oz
Beach Babe
Dry Shampoo
Texturizing
$6.99
7.0 fl oz
Plump for Joy
Dry Shampoo
Body Building
$6.99
Purple Shampoo
Blonde Moment
Purple Shampoo
Toning
$8.99
7.0 fl oz
Clean Freak
Original Dry Shampoo
Refreshing
$6.99
6.0 fl oz
Curl Talk
Defining Cream
Frizz Control
$8.99
Purple Conditioner
Blonde Moment
Purple Conditioner
Hydrating
$8.99
6.0 fl oz
All Eyes On Me
10-in-1 Hair Perfector
Detangling Leave-in
$7.49
8.0 fl oz
Beach Babe
Sea Salt Spray
Texturizing
$6.99
7.0 fl oz
Clean Freak
Unscented Dry Shampoo
Refreshing
$6.99
6.0 fl oz
Curl Talk
Sculpting Gel
Flexible Hold
$8.99
Activating Mousse
Curl Talk
Activating Mousse
Soft-touchable Hold
$8.99
Leave-In Conditioner
Way To Grow
Leave-In Conditioner
Long & Strong
$8.49

Featuring...

Clean Freak
feels clean as freshly washed
Smooth Moves
get the glass hair look
Blonde Moment
maintain your blonde
Triple Threat Brunette
maintain your brunette
Way to Grow
strong is the new healthy
Naturals
Made with good vibes only
Curl Talk
a curl defining moment
Clean Freak
feels clean as freshly washed
Smooth Moves
get the glass hair look
Blonde Moment
maintain your blonde
Triple Threat Brunette
maintain your brunette
Way to Grow
strong is the new healthy
Naturals
Made with good vibes only
Curl Talk
a curl defining moment

HELLO, HAIR NEEDS

better hair days start here
Curl Care
Color Care
Defrizz + Smooth
2nd Day Hair
Moisture

HOT OFF THE PRESS

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”

"You don’t have to spend major dough to keep your color looking fresh and cool"

“Not Your Mother’s strives to create salon-quality products — without the salon price tag”

My hair picked up and reflected the light better than it had before… I'll definitely be working Lamellar Water into my monthly treatment rotation

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If you’re someone who has split ends, I would definitely recommend trying the Lamellar Water Hair Rinse. When you have a long, layered bob like mine, those are always more noticeable, but this treatment instantly smoothed them down.

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AT LENGTH

All the hair care tips and tricks.

Post-summer hair in need of repair? Curl Talk's avocado oil to the rescue!
Post-summer hair in need of repair? Curl Talk's avocado oil to the rescue!
Avocado, Buriti, and Marula are the power trio of nourishing oils you need after a long summer in the sun.
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7 Things You Need to Know About Heat Protectant
7 Things You Need to Know About Heat Protectant
Heat protectant for hair can help protect your beautiful styles! Read on to learn why
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What is hair porosity and why does it matter?
What is hair porosity and why does it matter?
Everything you need to know about hair porosity and how to find the right products for your hair porosity
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6 Spring Hair Trends You'll Want to Try
6 Spring Hair Trends You'll Want to Try
From chic bobs to big, bouncy blowouts, here are 6 of spring's most popular styles from a hairstylist.
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The Benefits of Rice Water in Your Hair Care Routine
The Benefits of Rice Water in Your Hair Care Routine
Want to know why rice water went viral? Read on for all the benefits!
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Curly Hair 101: Identifying and Styling Different Curl Patterns
Curly Hair 101: Identifying and Styling Different Curl Patterns
New to caring for your curls?  Look no further for an expert's tips and tricks!
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Mix it Up: How to Choose the Right Shampoo and Conditioner for Your Hair Type
Mix it Up: How to Choose the Right Shampoo and Conditioner for Your Hair Type
Ever wonder which shampoo and conditioner duo is right for you? One of our experts has a few tips on...
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5 Steps to Achieving Glass Hair at Home
5 Steps to Achieving Glass Hair at Home
Get salon-smooth hair at home with this easy DIY glass hair tutorial
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Lamellar Water is the Hair Treatment You Need Right Now
Lamellar Water is the Hair Treatment You Need Right Now
The how-to on instantly shiny, glossy hair using lamellar water technology
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No Stress Styling Tips and Other Quick Hair Hacks
No Stress Styling Tips and Other Quick Hair Hacks
We gathered some fun and easy hair hacks from our very own team members to speed up your hair care...
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Date Night Hair Ideas (Even If You Aren’t Going Out)
Date Night Hair Ideas (Even If You Aren’t Going Out)
Need a little date night hair inspiration? Look no further! Try these easy, affordable hacks for the perfect romantic style.
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You're Already a Queen Bee! Now Try Honey in Your Hair Care
You're Already a Queen Bee! Now Try Honey in Your Hair Care
Honey is a modern-day must have for moisturizing dry hair and improving the look of damaged hair
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Beautiful Bangs Every Single Time
Beautiful Bangs Every Single Time
More bangs for your buck: Style a perfect fringe without spending a fortune with these tips on how to care...
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Protect your hair and scalp from winter weather (hint: deep conditioning is your friend!)
Protect your hair and scalp from winter weather (hint: deep conditioning is your friend!)
Cold weather getting you down? Try these winter haircare tips to pamper your hair!
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The Real Deal on Leave In Conditioners
The Real Deal on Leave In Conditioners
What is a leave in conditioner actually designed to do? Let's find out from our in-house chemist, Madison Keene.
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Blue Shampoo: A Brunette’s Best Friend
Blue Shampoo: A Brunette’s Best Friend
What does blue shampoo do? Here's everything you need to know from our in-house Chemist, Madison.
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How to Use Sea Salt Sprays for Beautiful, Beachy waves
How to Use Sea Salt Sprays for Beautiful, Beachy waves
Wave hello to beachy hair. Even though you may not be able to spend every day in the sand and...
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Everything You Need to Know About Dry Shampoo
Everything You Need to Know About Dry Shampoo
What is dry shampoo and how does it work? Madison Keene, NYM In-House Chemist explains everything you need to know. 
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The scoop on purple shampoo. What it is, how it works and why you need it.
The scoop on purple shampoo. What it is, how it works and why you need it.
What does purple shampoo do? Here's the rundown from our in-house Chemist and resident blonde, Madison.
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How to Manage Your Oily Hair. Spoiler Alert: Believe it Or Not, Oily Hair is a Good Thing!
How to Manage Your Oily Hair. Spoiler Alert: Believe it Or Not, Oily Hair is a Good Thing!
While there are worse things in life than having a bad hair day, right now we can’t think of them....
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Don’ts for Your ‘Do: How to Protect Your Gorgeous Hair
Don’ts for Your ‘Do: How to Protect Your Gorgeous Hair
Nearly anything goes for hair these days—sleek locks, wild curls, artistic color—it’s all in play
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